If you’ve ever wondered what employees at fancy ad agencies do all day in New York City, here’s your answer…
While Canal Street is probably best known for its Chinese food, the NYC street is also home to countless advertising firms. And this past week, an epic war broke out between them.
It wasn’t over a potential client, money, or even a cool campaign…no, it was over which of the creative agencies could put together the most impressive Post-It Note window display.
What started out with a simple “Hi” spelled out by one competitor, has escalated into what must be eating up hours of their workdays…
First, supplies are gathered — in secret, of course.
I feel like a Post-it spy with a new mission! Thanks, @Postit! #canalnotes #postitwars pic.twitter.com/Wy99ymOGFQ
— Erika Wegener (@ELWegener) May 17, 2016
Concepts are dreamed up — the sky is the limit.
Havas is winning #canalnotes pic.twitter.com/aHhu03kpPM
— Greg (@motylenski) May 13, 2016
Here’s just how long these windows take to make…
Sometimes you've just got to stand on your desk to get it done. #canalnotes #postitwars pic.twitter.com/yLzEPMXS4x
— Horizon Media (@HorizonMediaInc) May 18, 2016
Make wine, not war.
Less war, more wine 🍷👏🏼 #canalnotes #postitwars @groupesopexa pic.twitter.com/Y16MzuLDVP
— Benji Bourinat (@benjibou) May 17, 2016
Winning the #canalnotes battle in the #postitwar pic.twitter.com/DuUcEuwiJJ
— andrea raymer (@andrealr123) May 17, 2016
An old classic.
Hangman jumps into the post-it wars #canalnotes #havas pic.twitter.com/6gaRMThS2Y
— paul vinod (@Vinvox) May 13, 2016
Some take inspiration from children’s books.
The Lorax joins the #postit party. #postitwars #postitwar #canalnotes pic.twitter.com/UsBxk4FOOc
— Erika Wegener (@ELWegener) May 13, 2016
While others tout their clients (or favorite social media companies).
Windows $100 suggested charity donation #milliondollarhomepage style.SnapChat 1st WIP. Retweet to help #canalnotes pic.twitter.com/DPR41IQQcm
— Tom Goodwin (@tomfgoodwin) May 13, 2016
The results are truly tremendous.
In a #postitwar with the office across the street. Didn't start it, but we're gonna finish it! #canalnotes #postits pic.twitter.com/5eD5dJCCmn
— Erika Wegener (@ELWegener) May 13, 2016
And the war wages on!
Here's our answer, designed by my team! @HorizonMediaInc #postitwar #canalnotes pic.twitter.com/1PFKyRpLG6
— Melissa Thomas (@meliss_thomas) May 17, 2016
(via Mashable)
I guess this is a team-building exercise…so they’re not technically wasting crucial work hours, right?
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