When pet insurance company More Than began rolling out their #PlayMore campaign, they knew they wanted to try something a little different. Combining their love of pets with their enthusiasm for art, the company teamed up with London artist Dominic Wilcox to open the world’s first interactive art exhibit for dogs.
They want to help pet parents stimulate their dogs’ minds. Each station of the exhibit focuses on an activity that dogs tend to appreciate in their daily lives. This showcase is sure to get tails wagging.
Nothing makes a dog happier than sticking its head out the car window and feeling the wind.
This pooch enjoyed playing around in a giant ball pit meant to look like a bowl full of puppy chow.
The exhibit even included a sprinkler station where patrons could cool off and run through the water.
Take that, seasoned gallery-goers! They’re just as focused as you.
For a full recap of all the activities this exhibit has to offer, check out the video below!