Choosing a name for your new business can be a bit of a daunting task.
The pressure of picking the right name can mean the difference between attracting a loyal clientele or becoming the laughing stock of your town. When brainstorming business names, your company may want to get creative and rely on puns or other plays on words to attract customers to your brand, and while this can be a good idea in theory, it often falls short in practice. Business branding is very efficient way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo; it’s reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising. Your brand should reflect what your business stands for and what sets it apart from your competitors – it expresses the qualities, strengths and ‘personality’ of your business. Creating a strong brand involves in-depth market research to work out why customers should be attracted to your business. A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs. Customers tend to be loyal to a brand they trust.
Just ask these 22 business owners.
1. I think most people would prefer cleaning their beavers at home.